This week’s blog post is an exclusive interview with the one and only, Tiffany Winter. Tiffany Winter is the design genius, AKA my alter-ego (Beyonce has one so of course I do too), behind the lovely indesign projects posted to this site. This week, we get an in depth look into the process and thoughts behind the fabulous designs we are lucky enough to see featured here each week.
Brittany Panko: What was the assignment this week?
Tiffany Winter: This week, we worked with indesign to create a letterhead for the company we did our business cards on. My company was Lockton, a privately held insurance company headquartered in Kansas City, Missouri.
Brittany Panko: How did you begin this project?
Tiffany Winter: I first started off with reviewing my business card and the design I used on it to help me coordinate the two. So naturally, I took the signature Lockton blue and started there. I then went on to think through the most important parts of the letterhead and what the client needed to see first. With this, I made Lockton the largest font and decreased the size for the website and address. It was necessary to have the personal quote so the letter felt more personalized. I added the quote to the bottom.
Brittany Panko: Wow, very insightful. Did you face any challenges along the way?
Tiffany Winter: Actually, I did. I wanted to create a watermark in the background of where the text would be placed. I wanted this watermark to be the logo. After printing the letterhead for the first time, I realized that it was too pixilated to keep there and had to get rid of it. I could not find a better logo so I had to scrap that idea all together.
Brittany Panko: That would be a challenge. Thank you Tiffany for chatting with me today. Is there anything else you would like to add?
Tiffany Winter: I had a blast Brittany. I would like to add that when starting a new project, you may not have a full idea of what you are doing until you have started the outline or you may change your mind about what you want. That is all okay. You just need to start so your creative juices start flowing.
I sure hope you all enjoyed this exclusive interview with Tiffany Winter about the behind the scenes aspects of her projects. Come back next week for more great designs by Tiffany.